From wine windows that went viral during the pandemic to churches becoming TikTok sensations, we unpack how influencer culture is changing the way we experience historic and cultural sites all over the world, but particularly in Italy. Plus, we tackle that other burning question: with so many Americans dreaming of escaping to Italy, is it actually feasible? And would those same people just become part of the problem? Is all of it just a social media induced fever dream for most Americans? Listen to Fosca’s excellent podcast here and learn more about all of her excellent Italian services here.
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
https://www.jopiazza.com/